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Kruso Strengthens Its Design Perspective with New Creative Director
The Nordic agency Kruso kicks off 2025 med ett renewed focus på design och UX. För att stödja denna development har agency tagit in den erfarna och kreativa profile, Asbjørn Poulsen, som började som Creative Director den 2 januari 2025. Asbjørns tidigare experience inkluderar roller på Hello Monday, Magic People Voodoo People och senast Limbopartner.
Med omfattande expertise inom user journeys, strategic work och concept development bidrar Asbjørn Poulsen med en stark kombination av creativity och practicality. Han ser sin roll som att guida clients genom den creative process, från de första ideas till den slutliga solution. Detta omfattar allt från att utveckla visual identities och web design till strategic branding och att optimera user experiences.
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In an era where AI is taking over more and more tasks, it is more important than ever to emphasize the human and creative dimension in design. Personally, I view design as the foundation of technology - it’s what unites functionality and aesthetics.
Asbjørn Poulsen, Creative Director
Kruso
With the appointment of Asbjørn Poulsen, Kruso strengthens its position as a digital agency that not only delivers technical solutions but also creates design experiences that support clients’ businesses. Design has always been a core element of Kruso’s DNA, but this move marks an exciting new step in a more creative direction.
Lars Ørum Andersen, CEO
Kruso
I’m thrilled that we can start 2025 with this initiative. The ideas for the new strategy began to take shape early in 2024, but the timing is only now perfect. At the same time, we were fortunate enough to secure an agreement with Asbjørn, who is the ideal profile for the role.
Lars Ørum Andersen, CEO
Kruso
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