A Legacy Setup Holding Back Change

Forbrugsforeningen was facing a significant technological challenge. The existing solution had been built as a unified all in one setup, where all functions were tightly coupled. This meant that even minor changes or improvements required major interventions, and new features were difficult and slow to implement.

At the same time, Forbrugsforeningen was undergoing a strategic transformation from a bank like setup to an independent loyalty association. This transition made it business critical to establish a new digital platform that could both support day to day operations and provide the freedom to develop the business in line with new needs.

A Pragmatic Transition Built for the Future

The approach to the project was intentionally pragmatic. The goal was not to significantly change the member experience from day one, but rather to ensure a stable transition to a new technical setup. Members needed to continue recognizing the association, while the underlying technology was modernized.

The strategy was therefore to establish a flexible and modular foundation that could accommodate future improvements and new initiatives. Instead of one monolithic platform, the solution was built as an ecosystem of interchangeable components that can be further developed over time.

A Modular Platform with Room to Grow

The technical solution is built around a central member database and a unified identity and login solution that ties the different parts of the platform together. In addition, the setup includes integrations with eID as well as marketing automation and CDP through Bloomreach.

For content management and digital experiences, the solution uses Uniform, which is not a traditional CMS but a composable Digital Experience Platform, DXP. This means that content and experiences can be assembled flexibly across the website and apps and adapted to different contexts and user needs.

The platform is also connected to loyalty and payment infrastructure through complex integration points.

The architecture is modular, allowing individual components to be replaced or further developed without affecting the entire solution. This gives Forbrugsforeningen a strong technical foundation that can evolve in step with the organization’s needs.

A Complex Launch Delivered at Speed

The project was carried out under significant time pressure. Forbrugsforeningen had a critical deadline on 1 October, when the new platform had to go live, while the project itself only started in February of the same year. This created a relatively short window for delivering a comprehensive and complex digital setup.

To meet the timeline, the project required a high degree of flexibility, close collaboration across all involved parties, as well as clear prioritization and conscious trade offs. As a result, the website went live as planned by the deadline, while the mobile apps were launched a few weeks later.

The launch of the website demonstrated that the technical foundation worked in practice. More than 8,000 members were onboarded on launch day alone, placing high demands on performance, stability, and data integrity.

Since launch, the vast majority of existing members have reactivated their membership, while new members have also joined. The transition to the new platform has therefore been completed without any loss of engagement, and Forbrugsforeningen now has a future ready digital setup that can continue to evolve and adapt over time.

A Familiar Experience in a Stronger Digital Setup

With the launch of both the website and mobile apps on iOS and Android, Forbrugsforeningen has carried forward a familiar digital member experience within a new and more robust technical setup. Members can still track their bonus and balance through My FBF, get an overview of transactions, and explore nearby partner stores and offers based on location, features that were also available on the previous platform.

The physical membership card has been phased out, and bonuses are now earned automatically through the member’s regular payment card. Combined with real time notifications and easy access through the mobile app, this has reduced friction and made membership more integrated into everyday life.

A Future Ready Foundation for Loyalty and Growth

With the new digital platform, Forbrugsforeningen has taken a decisive step in the transition from a closed, bank like setup to an independent and modern membership platform. The solution ensures stable operations while also giving the association the freedom to develop new digital initiatives in line with member expectations.

The project has created a strong foundation for further growth and innovation, where the member experience, internal workflows, and technological opportunities can all continue to evolve over time. Through the project, Kruso has helped deliver a complex platform transformation with a focus on continuity, scalability, and long term value.