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Kruso Strengthens Its Design Perspective with New Creative Director
The Nordic agency Kruso kicks off 2025 met een renewed focus op design en UX. Om deze development te ondersteunen heeft het bureau de ervaren en creatieve profile, Asbjørn Poulsen, aangetrokken, die op 2 januari 2025 is gestart als Creative Director. Asbjørns eerdere experience omvat rollen bij Hello Monday, Magic People Voodoo People en meest recent Limbopartner.
Met uitgebreide expertise in user journeys, strategic work en concept development brengt Asbjørn Poulsen een krachtige combinatie van creativity en practicality. Hij ziet zijn rol als het begeleiden van clients door het creative process, van de eerste ideas tot de uiteindelijke solution. Dit omvat alles van het ontwikkelen van visual identities en web design tot strategic branding en het optimaliseren van user experiences.
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In an era where AI is taking over more and more tasks, it is more important than ever to emphasize the human and creative dimension in design. Personally, I view design as the foundation of technology - it’s what unites functionality and aesthetics.
Asbjørn Poulsen, Creative Director
Kruso
With the appointment of Asbjørn Poulsen, Kruso strengthens its position as a digital agency that not only delivers technical solutions but also creates design experiences that support clients’ businesses. Design has always been a core element of Kruso’s DNA, but this move marks an exciting new step in a more creative direction.
Lars Ørum Andersen, CEO
Kruso
I’m thrilled that we can start 2025 with this initiative. The ideas for the new strategy began to take shape early in 2024, but the timing is only now perfect. At the same time, we were fortunate enough to secure an agreement with Asbjørn, who is the ideal profile for the role.
Lars Ørum Andersen, CEO
Kruso
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