Comply. Or Lead.

The direction is set, and for textiles the clock has already started. The EU's Digital Product Passport rules land in 2027, and compliance becomes mandatory in 2028. That might sound like plenty of time until you realise that structuring accurate material, sourcing and durability data across a full textile supply chain takes years, not months. 2028 isn't far away when the work behind it is this big, which is exactly why the companies moving now are the ones who won't be scrambling later.

Here's what most textile companies miss: the Digital Product Passport is not only a compliance project. It's an organisational and operational one. Done properly, it touches:

• Governance - who owns your product data and how decisions get made.

• Data maturity - whether your material, sourcing and durability data is structured, accurate and accessible.

• Integrations - connecting PIM, ERP and supply-chain systems so data flows into the passport automatically.

• Clear processes - repeatable ways to collect and verify supplier data.

• Digital scalability - a setup that works for one product and for thousands.

And it isn't only traceability. Under the EU's ecodesign framework, repairability stops being optional: textile products will increasingly need to be designed and documented to be repaired, not just replaced.

That's why we built this morning around doing, not summarising. You'll hear directly from fashion brand by Malene Birger on how they approached Digital Product Passport readiness. The real decisions, the trade-offs, and what they'd do differently. Then Kruso and Grant Thornton show how the two sides fit together: Grant Thornton on legislation, compliance, ESG and governance and the organisational groundwork; Kruso on product data, PIM, integrations and the technical implementation that turns requirements into a passport running inside your systems.

Textile companies treating the Digital Product Passport as extra work are already falling behind. The ones building it into how they operate gain something bigger than compliance: a real picture of their own supply chain, product data that opens new commercial conversations, and a level of credibility that customers and partners will increasingly demand.

Aarhus, 27 August. Come ready to move.

This morning is for you if you design, import or sell textile and apparel products on the European market and you want a clear, practical read on what the EU's Digital Product Passport means for your business, your supply chain and your organisation.

If you work in textiles and touch digital compliance in any way, this is the room to be in. That includes people working in:

• Sustainability & ESG

• Compliance & legal

• Product development & product ownership

• IT & digital transformation

• Operations

• Leadership & marketing