A Strategic Upgrade of the Customer Experience

Asbjørn Poulsen, who joined Kruso in January 2025 as Creative Director, steps into the role of CXO. The appointment reflects Kruso's ambition to elevate the company's deliverables to a level where user experience forms the foundation of every technical solution.

"My goal as CXO is to break down the silos between the technical foundation and creative execution. By bringing our capabilities together under a unified experience umbrella, we ensure that the digital solutions we build for our clients don't just work technically — they create real value through exceptional user experiences," says Asbjørn Poulsen.

Data as a Creative Driver

To support this vision, Kruso is making a significant internal change. Victor Ackerhans moves into the role of Head of Data & AI, reporting to Asbjørn Poulsen. The shift marks an important step in the tech-consultancy's efforts to make data an integrated part of the design process.

"We're seeing growing demand for solutions that are validated by data rather than gut instinct, and that can draw genuine commercial benefit from AI in automation workflows. My primary task as Head of Data & AI will be to bridge the gap between large data sets and concrete design work — making our consulting offering far more impactful," explains Victor Ackerhans.

A Strengthened Design Team With In-House Experience

Kruso is also bringing in fresh talent with the appointment of Yuan Jiang as Creative Director. Yuan is a familiar face at the company, having spent the past year working as a freelancer across a wide range of Kruso's projects. Her move to a permanent position ensures continuity and maintains a high professional standard for the company's visual identity. It also addresses a real client need that generic AI-generated design simply cannot meet — one that requires genuine judgment and aesthetic sensibility.

Part of a Broader Strategic Direction

For CEO Lars Ørum, these moves represent a natural step in Kruso's evolution as a strategic partner for complex digital businesses.

"Appointing Asbjørn as CXO, along with the new senior roles, is a direct investment in our core offering. We want to be the tech-consultancy that best understands the intersection of data, business and design. With this team in place, we have the ideal foundation to help our clients navigate an increasingly complex digital landscape," says Lars Ørum.