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Lets work together
Wanicare Foundation
CLIENT
Wanicare Foundation
INDUSTRY
NGO
EXPERTISES
Experience Design & Interfaces
Digital Experience Platform
CREDITS
Wanicare Foundation is a conservation-focused organisation supporting wildlife rescue, rehabilitation, and education in Indonesia. Working closely with the Cikananga Wildlife Center in West Java, the foundation operates in a context where awareness, trust, and clear communication are essential to advancing long-term conservation efforts.
VISIT wanicare.com
PROJECT OVERVIEW
Challenge
Solution
Technical Solution
What our client says
Result
What our client says
Wanicare focuses on animal welfare in Indonesia, where their work is crucial for the protection and conservation of endangered species. At Kruso, we decided to develop their website pro bono to support their mission. The goal was to create the most sustainable website in the Netherlands. Every decision, from web hosting and UX design to project management, was made with the environment in mind. The result is a new version that emits 67% less CO2 per page view compared to the old site.
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Wanicare Foundation
Wanicare operates within the wildlife conservation sector, primarily supporting the Cikananga Wildlife Center in West Java, Indonesia. The foundation focuses on rescuing and rehabilitating wild animals from illegal trade and habitat destruction, while also promoting conservation education.
Wanicare's existing website was outdated, lacked mobile functionality, and had no SEO optimization. Additionally, as a conservation-focused organization, Wanicare was acutely aware of the environmental impact of its digital presence and sought to minimize its carbon footprint.
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A Digital Platform Built with Sustainability in Mind
The core concept was to create a website that not only served Wanicare's informational needs but also exemplified sustainability. Kruso aimed to develop a highly efficient, low-impact website that would set a benchmark for environmentally friendly web development.
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Innovative & Green Web Development
Image optimization
The website uses AVIF and WEBP formats, reducing image file sizes by up to 6 times compared to traditional formats, without compromising quality.Minimal JavaScript
Leveraging modern HTML and CSS, the site achieved a modern look with minimal JavaScript, enhancing efficiency and reducing resource consumption.Energy-Efficient design
Using darker colors to reduce energy consumption on screens.Green hosting
Partnering with Leafcloud, the website is hosted on servers that reuse heat for residential heating, achieving a net-negative CO2 emission footprint.Green energy
Hosting wanicare.com with Leafcloud, where waste heat from servers warms the buildings they’re hosted in.Close to the user
Leafcloud’s servers are hosted near the majority of Wanicare’s visitors, minimizing data travel and emissions.Modern image formats
All images on the site are encoded in modern formats like AVIF and WEBP, which are much smaller than traditional formats.Embracing loss
WEBP images on the site are at 95% quality, which is indistinguishable to users but up to 6 times smaller.No video
The site is designed without video content to reduce data load and emissions.Color choice
Darker colors are used to reduce energy consumption on screens, especially on mobile devices.Online meetings
All project meetings were conducted online to avoid emissions from physical travel.
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Quite honestly the existing Wanicare website was way over its expiration date with limited mobile functionality a sprawling page count and no SEO optimization at all. Still doing a standard overhaul was a bit of a challenge: As a small non-profit we don’t have large budgets and we are acutely aware that our existence in the digital world has an environmental impact as every webpage view processes Co2 carbon emissions. It seems small but for daily consumption the internet is not insignificant and in line with Wanicare’s mission to preserve nature we felt that it made sense to address that. With Anouk Maat setting up the business for Kruso in the Netherlands and as a Cikananga visitor in 2015 we started talking about the possibilities of building a fitting but ambitious plan to build an extremely low-impact website.
Roel Jansen, PR & Fundraising
Wanicare
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Measurable Outcomes
67% reduction in CO2 emissions
The new website emits 67% less CO2 per page load compared to the old site.Efficient energy use
The website requires only 4 watts to run on servers, equating to approximately 2.5kg of CO2 per year, offset by Leafcloud's heating reuse.Inspiration for others
Demonstrating that significant CO2 savings are possible, with potential savings of 97 million kg of CO2 annually if adopted widely.
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Getting the support and know-how from an organization like Kruso is incredibly valuable to us as our existence in the digital world is important to be on the radar of people and organizations that want to support us and want to better understand what we do. It’s important to understand that Wanicare and Cikananga operate on a very modest budget and we have been lucky to have solid partnerships with many other NGOs local authorities private sponsors and so on. For us Kruso is an amazing example of an organization that believes that we can leave behind a better world where for-profit and non-profit organizations can support each other in doing so.
Roel Jansen, PR & Fundraising
Wanicare
