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Nova Circle
CLIENT
Nova Circle
INDUSTRY
Consumer Brands
EXPERTISES
Digital Experience Platform
CREDITS
Nova Circle is a Swedish travel startup focused on making travel recommendations more personal and relevant. By helping users discover places and experiences through trusted connections rather than anonymous ratings, the company brings a more social and credibility-driven approach to how people explore and plan travel.
VISIT novacircle.com
PROJECT OVERVIEW
Challenge
Technology Stack
Result
Nova Circle is a Swedish startup on a mission to make travel recommendations more personal and relevant. Rather than relying on anonymous star ratings or tourist traps, their app helps users discover experiences trusted by people they actually know – their own circle. To scale their concept and build organic traction, Nova Circle teamed up with Kruso to develop a new web platform, supported by a robust technical SEO strategy and AI-powered content generation.
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From a Closed App Ecosystem to Open Web Visibility
The product originally launched as a mobile app but quickly faced a familiar startup challenge: without a clear brand and enough initial content, user acquisition proved difficult.
Recognising that most travellers start their search for recommendations on Google, Nova Circle made a strategic decision – moving their focus to the open web to meet users where they already find themselves.
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Built on Sanity, Powered by AI
Kruso delivered a new website built on Sanity CMS and Elasticsearch, with an emphasis on performance, scalability, and technical SEO.
Alongside the technical foundation, we integrated our custom AI content engine to generate high-quality, search-optimised articles based on real user intent and targeted keywords. The goal? A content-rich platform designed to perform well in search and resonate with the right audience.
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In the last four months, Nova Circle has seen significant improvements in their organic performance compared to the full 12 months prior to the launch. These results are the outcome of combining a strong technical setup with a clear, content-led growth strategy – built for how people actually look up travel recommendations.
Users
+ 20 488 % more active users
Impressions
+ 37 525 % more impressions
Clicks
+ 16 636 % increase in organic clicks
Contact
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