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Lassen Sie uns zusammenarbeiten
Unterrubriken des Ministeriums für Auswärtige Angelegenheiten von Dänemark
CLIENT
Ministry of Foreign Affairs of Denmark
INDUSTRY
Local Government
EXPERTISES
Digital Experience Platform
CREDITS
Das Ministerium für Auswärtige Angelegenheiten von Dänemark ist verantwortlich für die Außenpolitik Dänemarks, internationale Zusammenarbeit, Handelsbeziehungen und globale Vertretung. Es agiert in den Bereichen Diplomatie, öffentliche Information und internationale Engagements und spielt eine zentrale Rolle dabei, Dänemark mit der Welt zu verbinden, während es Klarheit, Zugänglichkeit und Vertrauen innerhalb eines komplexen öffentlichen Mandats sicherstellt.
VISIT thetradecouncil.dk
PROJECT OVERVIEW
Challenge
Solution
Result
The Trade Council is a part of The Ministry of Foreign Affairs. The Council helps private companies with export, innovation, internationalization, and investments. Invest In Denmark is a part of The Trade Council and the national investment enhancing organization of Denmark working on attracting foreign investments and companies to Denmark. Denmark.dk is the official Danish website and brand. Denmark.dk is also run under um.dk and is Denmarks official brand site.
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Three Platforms, One Stronger Digital Direction
Both The Trade Council, Denmark.dk and Invest in Denmark wanted an upgrade of their websites to a modern design with more possibilities and a digitalization of their customer-related communication. A wish to create synergy across the individually strong brands and platforms with the option of creating more focused, measurable, and lead-generating marketing. All three sites also had several individual requests and wishes such as the option to create article landingpages as long reads with flexible content blocks such as text, pictures, videos, quotes, carousels, fact boxes, and much more along with the option of a more modern, experience-oriented navigation based on dynamic lists controlled by keywords connecting related content together.
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One Scalable Solution Across All Sites
Kruso came up with one solution for all sites developed in Sitecore. The solution is based on Sitecore’s recommended design principles, Helix. With an agile and proactive process, Kruso made a consolidated and scalable solution with plenty of opportunities for more sites, more features, and new skins. The new sites are based on a taxonomy engine highlighting the newest and most relevant content. The sites are built modular with different functionalities. This way the layout options are still flexible, but they are kept in the right colors and set-up. Further, a help site was made in a way that it documents itself through the different modules which ensures better usability for the editors of the different sites.
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A Flexible Foundation for Future Growth
The result is one consolidated and flexible solution allowing each site the individual functions from the other sites. Also, a solid foundation for creating new sites is made, making it very easy and fast to create new sites based on the same basic principles. This means freedom and money saved in further digital work. This solution was made possible by a solution-oriented and flexible approach with a close continuous co-operation.
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