Dry Tables Are a Thing of the Past

Interactive diagrams present product benefits in a clear and engaging way. As landing pages for sophisticated campaigns, they help reach customers directly within their own field of expertise. Naturally, everything works across all devices and is fully responsive.

International Rollout Through Bloomreach

Thanks to an implementation designed for international use from the very beginning, along with the integrated translation workflow in the underlying content management system, it is easy to roll out all content across more than 30 country websites.

Kruso is responsible for structuring all content production for preparation in a content management system and for managing the related translation processes, developing the responsive frontend of the dynamic Competence Hub, implementing all interactive diagrams based on CSS and JavaScript, and designing and implementing a workflow engine (Camunda) to unlock gated content for users through these processes and manage all user communication, including emails.

In addition, a connection was built to the Single Sign-On (SSO) component previously developed by Kruso, enabling users with a myHellermannTyton account to move seamlessly through these processes.

A Campaign Platform Built for Quality and Reach

The result for HellermannTyton was a customized campaign tool focused on high-quality specialist content, supported by well-designed customer journeys, automated workflows, and evaluation options. It contributes to paid and owned media, and through compelling content and sharing opportunities, also supports earned media.

With just a few clicks, interested users can register directly and gain access to carefully produced webinars and specialist articles.