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Kruso Strengthens Its Design Perspective with New Creative Director
The Nordic agency Kruso kicks off 2025 mit einem renewed focus auf design en UX. Zur Unterstützung dieser development hat die agency den erfahrenen und kreativen profile, Asbjørn Poulsen, geholt, der am 2. Januar 2025 als Creative Director begonnen hat. Asbjørns frühere experience umfasst Rollen bei Hello Monday, Magic People Voodoo People und zuletzt Limbopartner.
Mit umfangreicher expertise in user journeys, strategic work und concept development bringt Asbjørn Poulsen eine starke Kombination aus creativity und practicality mit. Er sieht seine Rolle darin, clients durch den creative process zu führen, von den ersten ideas bis zur finalen solution. Dazu gehört alles von der Entwicklung von visual identities und web design bis hin zu strategic branding und der Optimierung von user experiences.
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In an era where AI is taking over more and more tasks, it is more important than ever to emphasize the human and creative dimension in design. Personally, I view design as the foundation of technology - it’s what unites functionality and aesthetics.
Asbjørn Poulsen, Creative Director
Kruso
With the appointment of Asbjørn Poulsen, Kruso strengthens its position as a digital agency that not only delivers technical solutions but also creates design experiences that support clients’ businesses. Design has always been a core element of Kruso’s DNA, but this move marks an exciting new step in a more creative direction.
Lars Ørum Andersen, CEO
Kruso
I’m thrilled that we can start 2025 with this initiative. The ideas for the new strategy began to take shape early in 2024, but the timing is only now perfect. At the same time, we were fortunate enough to secure an agreement with Asbjørn, who is the ideal profile for the role.
Lars Ørum Andersen, CEO
Kruso
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