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Kruso Strengthens Its Design Perspective with New Creative Director
The Nordic agency Kruso kicks off 2025 with a renewed focus on design and UX. For at understøtte denne development har bureauet hentet den erfarne og kreative profil, Asbjørn Poulsen, som tiltrådte som Creative Director den 2. januar 2025. Asbjørns tidligere experience inkluderer roller hos Hello Monday, Magic People Voodoo People og senest Limbopartner.
Med omfattende expertise i user journeys, strategic work og concept development bringer Asbjørn Poulsen en stærk kombination af creativity og practicality. Han ser sin rolle som at guide clients gennem den creative process, fra de første ideas til den endelige solution. Det omfatter alt fra udvikling af visual identities og web design til strategic branding og optimering af user experiences.
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In an era where AI is taking over more and more tasks, it is more important than ever to emphasize the human and creative dimension in design. Personally, I view design as the foundation of technology - it’s what unites functionality and aesthetics.
Asbjørn Poulsen, Creative Director
Kruso
With the appointment of Asbjørn Poulsen, Kruso strengthens its position as a digital agency that not only delivers technical solutions but also creates design experiences that support clients’ businesses. Design has always been a core element of Kruso’s DNA, but this move marks an exciting new step in a more creative direction.
Lars Ørum Andersen, CEO
Kruso
I’m thrilled that we can start 2025 with this initiative. The ideas for the new strategy began to take shape early in 2024, but the timing is only now perfect. At the same time, we were fortunate enough to secure an agreement with Asbjørn, who is the ideal profile for the role.
Lars Ørum Andersen, CEO
Kruso
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