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Lad os arbejde sammen
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Kruso og Forbrugsforeningen går sammen for at revolutionere den digitale medlemsoplevelse
Kruso er stolte over at kunne annoncere vores nye partnership med Forbrugsforeningen, Danmarks ældste og største purchasing association. Sammen vil vi udvikle og optimere deres digital platforms for at give members en endnu bedre og mere seamless experience.
Founded in 1886, Forbrugsforeningen har omkring 4,000 partners, hvilket gør det muligt for deres members at optjene bonuses, når de handler hos en bred vifte af retailers, online stores og service providers. Nu tager foreningen endnu et skridt ind i fremtiden med en stærkere digital presence.
Som en del af collaboration vil vi udvikle Forbrugsforeningen’s digital platforms, herunder deres nye website, app og data infrastructure, alt sammen med målet om at skabe en meningsfuld og connected membership experience for members. Gennem intuitive og personalized solutions sikrer vi, at members nemt kan tilgå deres benefits, uanset hvilken platform de bruger.
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We have been very impressed with Kruso’s approach to the project, not least their dedication and enthusiasm from day one. Their compelling pitch and the following strong and well-thought-out presentation of ideas to our leadership team left no doubt. It bodes well for the project and the future of our online systems.
Finn Borgquist, CEO
Forbrugsforeningen
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We are honored to collaborate with Forbrugsforeningen on this exciting project. The association has such a rich history, and it’s clear that they are committed to providing their members with the best experiences and benefits every single day. Our goal is to build a digital universe where members are at the center-making it easy for them to earn bonuses that support their everyday finances. With rising inflation in recent years, this has never been more relevant. I look forward to shaping the future of membership experiences together and developing the next-generation Forbrugsforeningen.
Kenneth Thorsson, Group CCO
Kruso
Som en del af dette collaboration vil vi udvikle en ny website med login access for partners, members og organizations. Derudover vil vi bygge en React Native app, som giver members værdifulde insights i deres benefits, bonuses, transactions og meget mere. En ny digital infrastructure vil blive etableret, som giver members et klarere overblik over, hvor de kan optjene bonuses. Platformen er designet med et stærkt fokus på personalized experiences, drevet af en ny data structure managed gennem en Customer Data Platform (CDP) og en ny marketing automation setup. Derudover vil vi bygge en secure og compliant membership database med fokus på data protection og regulatory compliance.
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