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Struktur, skalering og kontinuitet: Hultafors Group klar til langsigtet vækst
CLIENT
Hultafors Group
INDUSTRY
Consumer Brands
EXPERTISES
Digital Experience Platform
B2B Commerce
CREDITS
Hultafors Group er et globalt hus af premiumbrands, der servicerer professionelle brugere inden for arbejdstøj, værktøj og beskyttelsesudstyr. Med rødder i svensk kvalitet og en portefølje bygget op omkring holdbarhed, funktionalitet og sikkerhed hjælper koncernen professionelle med produkter, der er designet til at forbedre performance i krævende arbejdsmiljøer.
VISIT hultaforsgroup.com
PROJECT OVERVIEW
Challenge
Approach
Architecture
what our client says
Result
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Hultafors Group operates a growing portfolio of premium brands within tools, workwear, and safety equipment. With 16 brands, and more to come, the challenge was not visibility or reach, but structure. Each brand needed room to operate independently, while the group needed coherence, governability, and the ability to scale without multiplying systems, costs, and complexity. The existing setup reflected years of organic growth: functional, but increasingly fragmented and hard to evolve responsibly. The task was clear: prepare the organisation for continued growth without breaking what already worked.
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Establishing a Shared Foundation
Hultafors Group had already begun moving towards a more modern, headless setup. When Kruso joined the project, the focus shifted from isolated upgrades to a coherent foundation.
Rather than rebuilding everything, we took responsibility for what was already in place. Existing CMS and PIM platforms were retained and strengthened, while frontend and architectural elements were modernised where it actually mattered.
Not because it was faster, but because long-term platforms require continuity. Replacing functioning systems on principle creates cost, risk, and organisational fatigue. Progress, in this case, meant evolution - not replacement.
The result is a holistic setup where maintenance, improvement, and new development coexist within a shared structure.
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Designing for Scale, Not Duplication
Previously, brand websites were built from the same base but evolved as separate solutions. Over time, this created unnecessary duplication and limited the group’s ability to move as one.
Today, Hultafors Group operates a portfolio of brand sites on a shared technical foundation. New functionality can be developed once and rolled out across brands when relevant - without compromising individual brand expression.
This approach enables:
faster onboarding of new brands
consistent governance across the portfolio
controlled evolution instead of recurring rebuilds
Most importantly, it allows the organisation to grow without losing clarity, ownership, or control.
This approach enables:
faster onboarding of new brands
consistent governance across the portfolio
controlled evolution instead of recurring rebuilds
Most importantly, it allows the organisation to grow without losing clarity, ownership, or control.
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We are living up to our customers’ expectations, but we can also see that more and more of our suppliers and partners are stepping up their sustainability ambitions. This is enabling us to further advance our positions.
Martin Knobloch, CEO
Hultafors Group
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A Platform Built for Continuity
The new setup is intentionally modern, but never experimental. Every decision balances capability with operational stability, ensuring that the solution can be owned, governed, and sustained over time.
For Hultafors Group, this means a digital foundation that supports long-term growth.For Kruso, it reflects a core belief: responsibility doesn’t end at launch. It shows in the choices made before, during, and long after delivery.
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