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Lad os arbejde sammen
NIVI
CLIENT
NIVI
INDUSTRY
Consumer Brands
EXPERTISES
Experience Design & Interfaces
Interactive UI & Visual Design
Digital Experience Platform
CREDITS
Dette projekt blev realiseret i tæt samarbejde mellem NIVI og Kruso med et fælles fokus på at forenkle kompleksiteten i bæredygtighed og forretningsperformance gennem digitale løsninger. Kruso stod for strategi, design og udvikling og skabte en skalerbar og brugervenlig platform, der omsætter komplekse data til klare indsigter og beslutningsgrundlag. Løsningen er udviklet med fokus på tilgængelighed, performance og fleksibilitet og understøtter NIVI’s ambition om at gøre bæredygtighed og forretningsdata mere anvendelige, forståelige og handlingsorienterede.
VISIT nivi.digital
PROJECT OVERVIEW
Challenge
Process
Result
NIVI brings structure to the complex challenge of carbon reduction, equipping industries with top tier data analytics tools. Together with a broad spectrum of businesses, NIVI delivers pragmatic strategies rooted in rigorous science and engineering principles to the table. We designed a new digital platform with an updated CVI and brand guidelines that reflect who NIVI is and what they offer.
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Problem-Solving Design Approach
NIVI faced a classic but critical challenge: they struggled to stand out in the market. Their existing website needed a clear identity and resembled many of their competitors’. Additionally, the user journey was unclear and gave an impression that did not reflect who NIVI really is.
We began the collaboration with a design workshop where we clarified NIVI's business goals and their users’ needs. Through user journey mapping, we identified specific gaps in the existing solution and discovered where we could create a more targeted and satisfying user experience.
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A Clearer Digital Identity
We adjusted the digital design identity and information architecture that clearly communicates who NIVI is, what they offer, and why you should choose them. We put extra effort into the homepage, from which the user can easily navigate further. We developed dedicated product pages with sharp messaging, clear CTAs, and simplified language that explains what the product is and what it does. We also integrated cases and testimonials to enhance credibility and demonstrate how NIVI is already creating value for their clients.
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New Identity in the Digital Universe
The visual identity also got a significant upgrade with a new UI and CVI. Through two design iterations focusing on tone of voice, visual hierarchy, and content presentation, we ensured that the right content is presented at the right time.
New images, animations, and hero modules bring the products to life, while the updated story and layout highlight NIVI's personality and professionalism.
Altogether, this has resulted in a new website that appears both modern and authentic, giving NIVI a stronger position in the market — not just visually, but also in how they communicate their services and values.
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