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Lets work together
String Furniture
Client
String Furniture
Industry
Consumer Brands
Manufactoring
Expertises
B2C Commerce
Commerce & Customer Platforms
B2B Commerce
About
String Furniture is a Swedish design brand built around one of Scandinavia’s most iconic shelving systems. Created in 1949 by architect Nils Strinning, the brand combines timeless functionality with a strong design heritage and operates in a context where inspiration, brand experience, and digital commerce increasingly need to work together.
Visit stringfurniture.com
Project overview
Challenge
Solution
Collaboration
Outcome
String Furniture, is a versatile Scandinavian design icon created in 1949 by the Swedish architect Nils Strinning. A timeless designthat can be found in most Scandinavian homes and the rest of the world. In the past, String Furniture sold their products via resellers - never direct to consumers (D2C). However, this was up for a change as we launched their new e-commerce solution...
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Building a D2C E-Commerce Site From Scratch
Our first assignment was to guide String Furniture in its process of setting up a D2C e-commerce site.
The first step was to analyse their current software solution including their CMS, website, B2B solution, custom PIM system, and their ERP system, to be able to help them with requesting proposals for their new D2C sales channel.
The next step was to evaluate the short-listed proposals from a time to market, technological, cost, and tech-strategic point of view.
As String Furniture’s strategic digital partner, we advised the client to keep the existing website and combine it with a flexible and future proof headless commerce solution.
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Combining Systems Across Time & Space
We built a microservice-based layer between String Furniture's different systems and the commerce solution. The microservices are Azure Functions, built with .Net, using message-based communications. A very resilient and scalable solution at a meagre cost.
Working as a cross functional team we created a very cost-efficient solution with extremely fast time to market. We launched the e-commerce site for the first market, Sweden, just after three months, and launched more markets afterwards.
Designing an Inspirational Website
The vision for the site was to let the visitors experience String Furniture's brand and proud heritage while buying their products. It should both inspire and be a sales channel that combined tells a story. Together with we created a UI and UX design that follows this vision, while keeping the technical limitations in hand.
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Common Future Goals
The business transformation from pure B2B to a combined B2B and D2C company has been a significant change with several benefits. For example, String Furniture will own the end customer data, which will enable them to start utilizing that knowledge in product development, communication and other customer close areas.
From now on, our combined focus is to generate sales through a more marketing and inspirational focused website, together with launching the e-commerce solution in more markets. This is just the beginning of our partnership, as we will together continue to evolve String Furnitures digital journey.
Contact
Want to Explore the Fit?
Want to Explore the Fit?
